Module Title: Problem Solving and Decision Making
 
Module Code: LCLM 4004 
 
Assessment: Component 2 Report – Basil’s Bakery
 
Student Name: Saif Islam 
 
Student Number: 2528845
 
Lecturer’s Name: 

Business Overview & Challenges
Established in 2015 within a Coventry retail park, Basil’s Bakery specializes in premium organic breads and pastries. Historically, the business relied on a steady stream of retail shoppers, local workers, and office commuters. However, a permanent 25% drop in foot traffic post-2020—driven by retail closures and hybrid working models—has severely impacted revenue. Compounding this crisis are rising operational costs and an inability to manage delivery logistics efficiently.
Proposed Solution: DIY Kits & Subscriptions
To adapt to changing consumer habits, the bakery can introduce organic "Bake-at-Home" kits (such as sourdough starters) and a weekly bread subscription service fulfilled by external couriers.
This strategy directly targets remote workers who no longer visit the physical storefront. Furthermore, assembly can occur during off-peak hours, optimizing staff productivity and eliminating the overhead of hiring dedicated delivery personnel.