Purpose
The website promotes a coastal destination and gives practical planning support for day visitors. It mixes promotional content with useful information so people can discover the place and plan a trip more easily.
Project rationale
Why this website was designed and how it was put together.
This page explains the website purpose, target audience, and the main design choices used across the project.
Target audience
The main audience includes tourists, families, couples, and casual walkers. A secondary audience includes photographers and local people looking for a short day activity.
Technical approach
The website was hand-coded using semantic HTML5 and CSS3 without a build tool or external framework. This keeps it simple to move, open, and test on another computer.
Key design choices
A consistent layout system was used across all pages to make the site easier to use.
Clear page hierarchy
Each page starts with a main heading and short introduction so users understand the page quickly.
Visual consistency
Colours, spacing, card styles, and buttons repeat across the site so the layout feels connected.
Inclusive interaction
Keyboard focus styles, clear labels, and comfortable touch targets improve accessibility and usability.