A responsive website is optimised for any device. Visitors have the ability to access your site through desktops, tablets or smartphones and the website will automatically adjust to suit any screen size. A responsive design, therefore, gives you greater flexibility, as it provides one website for countless devices. The real beauty of a responsive website, however, is that overcomes the need to mess around with screen sizes, zooming or dragging to make the images fit. A responsive website adjusts to fit a mobile device effortlessly and makes the experience more pleasurable for the consumer.
Well, a mobile-friendly website is designed solely to work on smartphones. Because of clever responsive web design, a visitor using a mobile device to view a website will be taken straight to the mobile web page because the website recognises the device. What is a mobile website? Well, it’s essentially a stripped-back version of a normal website: that is, one which contains fewer pages. However, mobile websites may also offer the option to view the full website if this is required. Mobile-enabled sites display all the key pieces of information, but in smaller bite-sized chunks. Essentially they’re a compressed version of the main desktop website, and are, therefore, generally a fairly cost-effective solution for businesses working on a tight budget.