Introduction Capri Holdings Limited, previously named Michael Kors Holdings Limited emerged on 31st December 2018, as a global luxury fashion group (Capri Holdings Limited, 2021). The parent company is registered in the British Virgin Islands and based in London and New York. Capri Holdings acts as the owner of the luxury sphere allowing it to be involved in the design, marketing, distribution, and retailing of women's and menswear, accessories, and footwear (Capri Holdings Limited, 2021). Business Model: Capri Holdings operates three iconic luxury brands: Sneaker companies like Adidas, Nike, and Fila and luxury fashion brands like Michael Kors, Jimmy Choo, and Versace (Capri Holdings Limited, 2021). Every brand possesses its own design philosophy, and at the same time gains advantage in the group's common resources, platforms, and other shared properties. Either through a retail store network, wholesale distribution to department stores and specialty stores, or e-commerce sites, the company distribute its products (Capri Holdings Limited, 2021). Marketplace and Major Competitors: Capri Holdings envisages the global luxury segment, with the target group of income affluent customers who are obsessed with the superb quality and new style. Its primary competitors are other fashion groups that have the same high-end position in the market. These include the groups such as LVMH, Kering, Richemont, and Tapestry, as well as individuals’ brands such as Prada, Burberry, and Hermes (Deloitte, 2023). Events from 2018 till 2023 2018: Accumulated Gianni Versace made $2.1 billion acquisition and the Business name has been changed from Michael Kors Holdings Limited to Capri Holdings Limited (Forbes, 2018) 2019: From the appointment of Cedric Wilmotte as interim CEO of Michael Kors. Disclosed Jenna Hendricks appointment as Senior Vice President, Chief People Officer (WSJ Markets, 2020). 2020: With COVID-19 pandemic, one of the challenges led to temporary store closures and less consumer spending as a result. Introducing cost-saving measures was a strategy used to counter the negative impact of the pandemic (Capri Holdings Limted, 2020) 2021: Commitment to rising e-commerce avenues and improving digital marketing strategies will be prioritised. Michael Kors' 40th anniversary at large by means of a special collection and campaign and Versace has joined forces with the premium streetwear store KITH on a small collection (Vogue, 2021). 2022: Decided on Cedric Wilmotte to take the helm as CEO of the Michael Kors brand (Capri Holdings Limited, 2022). Committed $10 million towards two initiatives, COVID-19 relief and establishing diversity, equity, and inclusion. Versace launched collaborative project with luxury car manufacturer Lamborghini on a capsule collection of products (Fashion Network, 2022). 2023: Latest strong financials that point to a robust recovery from the recession following the pandemic-induced downturn. The company has declared its strategy to achieve net-zero emissions by 2050 (Capri Holdings Limited, 2023). Jimmy Choo began a new sustainability program focusing on use of environmentally friendly materials and production processes (Jimmy choo, 2023). References Capri Holdings Limited, 2021. About. [Online] Available at: https://www.capriholdings.com/news-releases/news-releases-details/2024/Capri-Holdings-Limited-Announces-Third-Quarter-Fiscal-2024-Results/default.aspx#:~:text=About%20Capri%20Holdings%20Limited,each%20of%20our%20luxury%20brands. [Accessed 25 March 2024]. Capri Holdings Limited, 2022. Capri Holdings Appoints Cedric Wilmotte CEO of Michael Kors. [Online] Available at: https://www.capriholdings.com/news-releases/news-releases-details/2023/Capri-Holdings-Appoints-Cedric-Wilmotte-CEO-of-Michael-Kors/default.aspx [Accessed 25 March 2024]. Capri Holdings Limited, 2023. Capri Holdings Limited Announces Third Quarter Fiscal 2023 Results. [Online] Available at: https://www.capriholdings.com/news-releases/news-releases-details/2024/Capri-Holdings-Limited-Announces-Third-Quarter-Fiscal-2024-Results/default.aspx [Accessed 24 March 2024]. Capri Holdings Limted, 2020. Capri Holdings Limited provides COVID-19 global business update.. [Online] Available at: https://www.capriholdings.com/news-releases/news-releases-details/2020/Capri-Holdings-Limited-Provides-COVID-19-Related-Business-Update/default.aspx [Accessed 25 March 2024]. Deloitte, 2023. Global Powers of Luxury Goods 2023. [Online] Available at: https://www.deloitte.com/global/en/Industries/consumer/analysis/gx-cb-global-powers-of-luxury-goods.html [Accessed 25 March 2024]. Fashion Network, 2022. Versace to design Lamborghini bags, interiors. [Online] Available at: https://uk.fashionnetwork.com/news/versace-to-design-lamborghini-bags-interiors,492794.html [Accessed 25 March 2024]. Forbes, 2018. Michael Kors Announces Acquisition Of Versace For $2.1 Billion. [Online] Available at: https://www.forbes.com/sites/marioabad/2018/09/24/michael-kors-versace/ [Accessed 25 March 2024]. Jimmy choo, 2023. Sustainability. [Online] Available at: https://www.jimmychoo.com/en/eco-feature-products.html [Accessed 25 March 2024]. Vogue, 2021. Michael Kors At 40: A Celebration Of The Designer’s Life In Fashion. [Online] Available at: https://www.vogue.co.uk/fashion/article/michael-kors-at-40 [Accessed 25 March 2024]. WSJ Markets, 2020. Capri Holdings Ltd. [Online] Available at: https://www.wsj.com/market-data/quotes/CPRI/company-people [Accessed 24 March 2024].