In this project week, our group designed a real estate company which the major attraction is to apply the VR( virtual reality) technology to sell the house. Also we are customer focused, we will provide the instant connection to our customer when they are consulting or willing to buy our house. We also did a PEST analysis to analyse the external environment of our company. For the political factors, we have the government’s support, like the “help to buy” policy, regulate the mortgage rate and tax, as well as build amount of newly built houses. For the economical factor, there are the mortgage rates, house prices, wages deposit and employment. For the social factors, we have to consider the home ownership and the ownership based on location. The last one is the technological factor, there are the advancement in technology and the emergency of the virtual reality. 
There are competitors in the same industry, such as Zoopla and Right Move. So what our group needs to do is to figure out how we can improve our services that the customers would choose our company other than other companies in the same industry. Firstly, our group did some researches on what these companies can offer to the customers. Then we think about what we can do to improve the consumption experiences of the customers. Thirdly we draw to the conclusion that before the customer’s consumption we can provide the VR technology into the experience part that the customer can see the house in three dimension, also with the development of modern technology we hope to provide a more interactive experiences to the customer that they can see the specific angle in every room of the house and also can feel the material of every pieces of the house through our “touch sensor”. What’s more our company is also customer focused. We have realized the importance of the effective communication between the customer and us, so we provide instant message services, we also create a forum online in which all customers who already experienced the house and the customers who are willing to buy the house can have a chat, to share feelings and talk about what they want to talk. We also make a Chatbot, which is an online robot to answer the questions that mostly been asked by the house buyers. 
In fact, I think it’s really my pleasure to be in a group which every one of my group owns an interesting soul. We are a mixed group and we are from four different countries. And I have learned a lot from each of my group members. The spacious room gives us the opportunity to talk with other groups, to get familiar with people and enlightened by the people around you. Also during the project week, our teachers invited people from different companies to give us a talk about them and their business, which provide an opportunity for us to have a talk to the speakers. I really appreciate this experience that some speakers would come to each group and talk to us about our “business”, give us advice and encourage us, which is really marvelous. I still cannot forget about one speaker’s speak, that she said nothing but asking the class who would be the volunteer. No one knows what the volunteer would be, but still there are two of my classmates volunteered, and they got rewarded. That is about being brave and stands out. 
All in all, I learned a lot from this project week, from researching skills to personality built.