WEBVTT

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In Business Studies, an obvious
way to contextualise learning is

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to analyse real world case
studies

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of successful and unsuccessful
business strategies and guide

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students to discuss how economic
and market conditions impact

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decision-making in business.
This would not count as a

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surprise to anyone who teaches
in the subject. However, it is

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too easy to either choose case
studies that the lecturer is

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very familiar with or basic
generic or well known examples

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such as

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Blockbuster versus Netflix or
BlackBerry versus Apple.

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For some students, these will be
examples that excite their

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interest and they can identify
as relevant to them.

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Yet, depending on the cohort,
that will often not be the case.

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Having examples of local
companies can create a greater

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sense of context for some
students;

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for example, Admiral Insurance in
Wales. Or it might be that

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certain industries are more
relevant to the particular

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cohort or student, depending on
their interests and ambitions.