Student name: Kingsley osei kissi Student ID: 2245791 Lecturer: Sedique Shaikh Subject: Digital skills (group 2) Social me has become one of the powerful tool tog it’s kind,to get easy assessment for recruitment and get a wider range for your brand and to your product go viral of of the instrument used is social media for recruitment. LinkedIn is a professional site for networking and it’s has a bigger range connection for for professional. Using social media as a form of direct marketing, offers businesses and brand a range of advantages (Kotler et al 2018). LinkedIn it is also stated that is a world’s largest professional network with more than 850 million members in more than 200 countries and territories worldwide,LinkedIn is a social media site used exclusively to build professional relations . It is a network site that has become a widely recognised tool since its launch in 2003;(Zide et al 2014,p584). Facebook is different from LinkedIn because face book was build for personal or self presentation and is not like LinkedIn that are use for recruitment. LinkedIn has lead in the recruitment in social media for decades as a direct recruitment Zide et al(2014) described that LinkedIn profile has replaced the resume of CV. Despite being potentially bias , photo are viewed, LinkedIn remains most employers tool of choice for recruitment. Professional recruitment cannot be considered without thinking of LinkedIn. In LinkedIn your photos are your first impressions and it gives the employers confident to get you in touch, LinkedIn is easy to access and know who they are recruiting . Now recruiting has become so simple in the aspect of LinkedIn because in LinkedIn is easy to look at your profile and is the same thing as viewing your CV, LinkedIn is known to its professional network and therefore is based practically for professionals. Facebook is mostly for interface or self presentation and cannot be used on professional levels as LinkedIn. LinkedIn has I large range of customer base due to its professionalism, because of that many employee prefer recruiting staff with LinkedIn. LinkedIn is easy access all you need is to go to the site(LinkedIn) and create account, set out your profile and password and then you are ready to use. With LinkedIn recruiting is very easy and convient , it is a new site that professionals also market their brand and product , it has become the modern way where you can reach out a lot of business and customer for your brand. It is solely for profffesionals that usually use the LinkedIn Facebook is known for some kind of marketing but is a self presentation that normally goes there, Facebook help socialising and some kind of advertisement but when it’s comes to recruiting staff LinkedIn is the best and possible website to be used to help you recruit the best professionals and is easy to access ther profile and know the person you recruiting background due to his / her profile, LinkedIn also connect the professionals base upon their profile.LinkedIn make recruiting very easy as you will be connected to the people directly and it’s make people have stree free as they look for employment. In my conclusion I can say that LinkedIn has help and is the best way to recruit staff as it’s directly work with the professionals and their work description as been captured on their profile.