Activity 2

Tue, 06 Oct 2026 22:36:36 GMT

by Larisa Stefania Draghici.

I saw an advert for Trendyol on social media. It was showing clothes and discounts. I think it was quite effective because I like shopping online and the discounts made me want to check the app.

I saw SHEIN products on TikTok. This type of marketing works quite well for me because I spend a lot of time on TikTok and I like seeing clothes and beauty products that other people recommend.

I saw an advert for McDonald’s with one of their food offers. I think it was effective because the food looked good and I already know and like the brand. Seeing the advert could make me want to order something.

For me, social media marketing is probably the most effective because I see it every day and it shows me products that I am interested in.

Activity 2

Tue, 06 Oct 2026 09:26:34 GMT

by Jessica Shore.

Over the course of a day, keep a diary of all the occasions you see marketing. This may be quite tricky as marketing happens throughout the day and everywhere you go. For each of the marketing points, record the following information:

1. What format was the marketing in - Digital media, video, billboard, leaflet, television advert, etc.

2. How successful do you feel that form of marketing was to you specifically?

Using the discussion forum for activity 2 on moodle, add three of the marketing points you have identified and open the discussion with your classmates as to how effective you believe this form of marketing to be.

Week 1 - Online Activity Forum

Activity 2

Activity 2