https://moodle.uwtsd.ac.uk/mod/forum/view.php?f=27350 Dear Students,   This message provides further guidance for Assessment Component 2 (Portfolio). Additionally, the following link provides a video explaining assessment 2 in more detail.   Please note that this assessment consists of four elements: Element 1 (Poster Presentation) – Due: 05th of April 2026 Full Portfolio (Elements 1, 2, 3, and 4 in one Word document) – Due: 1st May 2026 at 14:00 Important: Only Element 1 should be submitted by 05/04 using the "poster presentation final submission link".All the 4 elements should be included in a word document and submitted by the 01/05 by 2:00PM under the "final portfolio submission link".   Choosing An Existing Technology Company and developing a "Brand Extension" You must select one existing technology company (e.g. Apple, Tesla, IBM, Microsoft, Google, Samsung, Dell) and use the same company throughout the assessment. You will develop a brand extension, meaning you will propose a new product category for your chosen company.   Element 1: Brand Extension Poster Presentation (3–5 minutes | Equivalent to 200 words) You are required to create a poster (using Canva or PowerPoint) and present it in class. Your poster should: Introduce the chosen company and your proposed brand extension Explain why the extension would appeal to the current market (consider trends) Demonstrate how the extension aligns with sustainability goals Your idea should be persuasive, targeting both investors and customers. You will present this in class during the scheduled weeks. Please refer to the template available under: “Assessment 2 | Portfolio Element 1 Poster Guidelines” Include 2–3 references with in-text citations. Support video for creating a poster: https://uwtsd.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=115fd9f4-bc6b-44b8-a70f-b39a00c89183   Element 2: STDP Analysis (Segmentation, Targeting, Differentiation, Positioning ) Identify relevant market segments (geographic, demographic, psychographic, behavioural) Define and justify your target audience Explain how your brand extension is differentiated from competitors Clearly outline the positioning strategy   Element 3: Marketing Mix (4Ps or 7Ps) Explain how each element of the marketing mix is applied Ensure alignment with your brand extension strategy Provide critical discussion and justification using module concepts Support your work with academic sources   Element 4: Reflection Reflect on: Your experience developing the brand extension Your poster preparation and presentation You must address: Strengths Weaknesses Action plan for improvement   References Minimum of 15 academic references Use Harvard referencing format   If you have any questions or require further support, please do not hesitate to contact me or drop your questions in the chat of this forum.Please also refer back to your assessment brief for further details.   Best wishes,The MM teaching team Moodle en (c) 2026 UWTSD Moodle https://moodle.uwtsd.ac.uk/theme/image.php/learnr/core/1773996748/i/rsssitelogo https://moodle.uwtsd.ac.uk 140 35 https://moodle.uwtsd.ac.uk/mod/forum/discuss.php?d=135882&parent=223468 Thu, 02 Apr 2026 10:22:51 GMT by Laila Maazouz. &nbsp;<p><p>Please ask any questions you may have regarding assessment component 2 I will do my best to provide you with an answer as soon as possible.</p></p> https://moodle.uwtsd.ac.uk/mod/forum/discuss.php?d=135882&parent=223468