Task 5 Week 4: PESTLE Analysis

PESTLE Analysis, Weekend Group 6, Lecturer Charles Obinwa

Sun, 15 Mar 2026 05:13:03 GMT

by Stanica-Roxana Dediu.

Political:
Government policies and local regulations regarding health, safety, and child protection can affect the operation of the business. Compliance with these regulations ensures a safe environment for customers but may increase operational costs.

Economic:
Economic conditions influence consumer spending on leisure activities. During periods of economic growth, families are more likely to spend on recreational services, while economic downturns may reduce demand.

Social:
There is increasing awareness among parents about the importance of children’s physical activity and social development. This creates an opportunity for businesses offering safe and engaging play environments.

Technological:
Technology can support the business through online booking systems, digital marketing, and social media promotion, helping to attract customers and improve operational efficiency.

Legal:
The business must comply with health and safety laws, employment regulations, and insurance requirements to ensure legal operation and protect both employees and customers.

Environmental:
Environmental considerations such as energy usage and waste management may affect operating costs. Adopting sustainable practices can improve the business reputation and attract environmentally conscious customers.

PESTLE ANALYSIS

Thu, 12 Mar 2026 07:02:10 GMT

by Ludmilla Marques Freitas.

Student: Ludmilla Marques Freitas

Group 3

Charles Oham

A PESTLE analysis looks at different external factors that can affect a business.

Political factors include government rules and regulations. A lash and brow business needs to follow hygiene and safety rules to protect clients. In some places, beauty technicians may also need certain qualifications or training before they can offer services.

Economic factors relate to how the economy affects people’s spending. Beauty treatments like eyelash extensions are often seen as luxury services, so if people have less money during an economic downturn, they might spend less on these treatments.

Social factors have a big impact on the beauty industry. Social media has made beauty treatments very popular, especially services like lash extensions and brow styling. Many people also like to invest in their appearance and self-care.

Technological factors are also important. Social media platforms like Instagram or TikTok help beauty businesses show their work and attract new clients. Online booking systems can also make it easier for customers to book appointments.

Legal factors include laws that businesses must follow. A beauty business must follow health and safety rules, use safe products, and make sure clients are not harmed during treatments.

Environmental factors are becoming more important. Some clients prefer cruelty-free or eco-friendly beauty products. Using sustainable products can help the business attract more environmentally conscious customers.

Overall, these factors can influence how successful a lash and brow startup is and help the business plan for possible challenges and opportunities.

Re: PESTLE

Wed, 11 Mar 2026 20:13:05 GMT

by Husein Mohammed Abdulrazzaq Al Tekreeti.

Group number 4
Lecturer :Charles Oham
Student :Husein Mohammed Abdulrazzaq Altekreeti group 4

PESTLE

Political Factors

Government policies and regulations related to digital platforms and online payments can influence how the app operates in different countries. These regulations may affect how the platform manages payments and user activity.

Strategy: The business will ensure the app complies with local regulations and platform policies in each market, including rules related to digital services, online payments, and user protection.

Economic Factors

Economic conditions can affect how much people are willing to spend on digital services. During periods of economic uncertainty, users may reduce spending on non-essential platforms.

Strategy: The app will offer flexible pricing so users can choose how much they want to spend on live experiences, helping the platform remain attractive even when consumer spending decreases.

Social Factors

Social trends show that people are increasingly interested in digital interaction and virtual experiences. Many users enjoy discovering new places and cultures online, especially when travel is not possible.

Strategy: The app will focus on creating engaging live experiences where users can explore locations around the world through real-time video streamed by other users.

Technological Factors

The success of the app depends on reliable mobile technology, internet connectivity, and high-quality video streaming. Poor performance could reduce user satisfaction and engagement.

Strategy: The business will invest in reliable streaming technology and regularly update the app to ensure a stable platform and high-quality user experience.

Legal Factors

Digital platforms must comply with laws related to data protection, privacy, and secure online payments. Failure to meet these requirements could result in legal issues or loss of user trust.

Strategy: The business will implement strong privacy policies and secure payment systems to protect user information and ensure compliance with relevant legal regulations.

Environmental Factors

Digital platforms can reduce the need for physical travel, which may help lower environmental impact. Virtual experiences allow people to explore places without contributing to travel-related emissions.

Strategy: The app will promote virtual exploration as a convenient and more environmentally friendly alternative to traditional travel.