https://moodle.uwtsd.ac.uk/mod/forum/view.php?f=26577 Instructions: Read the provided case study on "The Impact of Social Media on 21st Century Business Growth: A Case Study of Background Check International Limited, Nigeria." After reading the case study, please answer the following questions as a group. The time allocated for this task is 40 minutes. Discussion Questions: How has Background Check International Limited (BCI) leveraged social media to enhance customer engagement and trust? Focus on the specific strategies used by BCI, such as the platforms they use, their content strategy, and how these contribute to customer loyalty and trust-building. What challenges or risks has BCI encountered in using social media for business growth, and what measures can be taken to mitigate these challenges? Discuss issues like privacy concerns, social media crises, managing negative reviews, or difficulties in maintaining consistent engagement. How can BCI use emerging social media trends to maintain a competitive advantage in Nigeria's background check industry? Analyze trends like influencer marketing, video content, chatbots, or AI-driven analytics. Discuss how these can be integrated into BCI’s strategy to outpace competitors. Group Task (3/4 in a group) Work together to discuss and analyse the questions. Assign specific roles within the group, such as a facilitator, note-taker, and presenter. After 40 minutes, be prepared to share your insights and conclusions with the class. Moodle en (c) 2026 UWTSD Moodle https://moodle.uwtsd.ac.uk/theme/image.php/learnr/core/1765381289/i/rsssitelogo https://moodle.uwtsd.ac.uk 140 35